I designed every page in Figma, creating the full visual mockups, then built the site in VS Code. I worked with Claude to translate my designs into code, then refined, debugged, and iterated on it directly in VS Code. I also created an image-sizing system to streamline future image updates.

The motion background and the micro-animations on the icons are custom and embedded directly in the code. Throughout the process, I developed a working knowledge of front-end development, learning to read and interpret code, debug and troubleshoot errors, manage responsive layouts across devices, and understand how HTML, CSS, and JavaScript work together to bring a design to life.

My team and I have been struggling with Apple TV content testing for years. With the help of AI, I was able to build an easy drag-and-drop testing tool that not only helps designers test the accuracy of the art, but also allows one-click download for any presentation purposes.

This visual system was originally created in 2023 to promote games that fall under the same franchise. Because all the games shared the same ownership, there was more room to be creative. An oversized character-art motif became the best way to showcase each game's spirit and instantly draw the user's attention, while three smaller characters served as the secondary layer.

For the refresh, I focused on bringing in newer, on-trend design elements, like a frosted-glass effect and a balance of ambient versus vibrant color, while keeping the large-character and supplemental-character motif intact to preserve the core branding.

The concept still ties closely to the App Store chiclet branding. I wanted to create a visual that minimizes the backdrop and puts all the focus on the game characters. The layered chiclets create an organic divider that separates the game IPs, providing a flexible environment for titles that require absolutely no overlapping. I intentionally stretched the chiclets beyond the cropping zone, so the shape stays subtle in preview but reveals itself clearly when opened on a wider device.

Originally planned for in-app events tied to an upcoming holiday, the challenge was to create cover art that felt festive and relevant—yet remained evergreen and not overly dependent on specific IP.

To address this, I focused on capturing the essence of the holiday through stylized, versatile design. I explored a range of visual directions and collaborated closely with a 3D artist to build a library of playful, thematic objects that could be repurposed across future campaigns. The result is a set of adaptable, eye-catching assets that balance seasonal relevance with long-term usability.

The chiclet fan structure mimics the motion of a deck of cards being shuffled. It brings a dynamic, energetic feel that plays into the idea of something exciting unfolding in the moment—capturing the idea of an in-app event that is "happening now."

I developed a brand identity and visual system for a store feature dedicated to promoting newly released games. The goal is to give new games and the developers greater visibility, encouraging better engagement and discovery within the platform.

Creating a set of essential, flexible elements that could hold up under the constraints (required weekly updates, BA approval, and often extremely low-fidelity assets) was both critical and challenging.

Because the cover art needed a weekly refresh, I explored a mesh pattern as an evergreen foundation, a symbol that feels timeless and generic enough to sit behind ever-changing content without raising approval or licensing issues. After testing several directions, I landed on a center-focused chiclet with line art radiating outward, an approach that speaks to the core spirit of the App Store. Tools: Illustrator

A vibrant color gradient brings it all together, giving the system a playful, fun, and modern feel.

Developer assets for Apps and Games differ significantly in their presentation and purpose. In the realm of games, captivating high-quality character art often takes center stage, effectively presenting the essence of the game. However, when it comes to Apps, the challenge of presentation is more nuanced. Apps encompass a wide range of categories, including language-learning apps, AR experiences, meditation apps, and more. How to implement two different art styles into a harmonious visual consistency—maintaining the charm of each product while ensuring they complement and enhance each other seamlessly—is a challenge I always encounter.

Design a key visual that communicates the app's unique value, and craft a cohesive visual system that strikes the right balance between the captivating appeal of a game character and the less visually appealing nature of an app's user interface. Utilizing screenshots, promotional materials, and conducted research, I identify the essential elements or user interface that best represents the core value of the app. Crafting these assets using vibrant colors, toning down the visual complexity, and building a cohesive visual following the brand guideline—focusing on maintaining visual consistency across all platforms, ensuring uniformity in lighting, color grading, and scale throughout the design.