WWDC on App Store
Composition / Creative solution
Overview
Developer assets for Apps and Games differ significantly in their presentation and purpose. In the realm of games, captivating high-quality character art often takes the center stage, effectively presenting the essence of the game.
However, when it comes to Apps, the challenge of presentation is more nuanced. Apps encompass a wide range of categories, including Language learning Apps, AR experiences, Meditation Apps, and more. How to implement two different art style into a harmonious visual consistency, maintaining the charm of each Product while ensuring they complement and enhance each other seamlessly is a challenge I always encounter.
The Solution
Design a Key Visual that communicates the App’s unique value and craft a cohesive visual system that strikes the right balance between the captivating appeal of a game character and the less visually appealing nature of an App's user interface.
Ultilizing Screenshots and promotional materials and conducted research, identify the essential elements or User interface that best represents the core value of the App. Crafting these assets using vibrant colors, toning down the visual complexity, build a cohesive visual following the brand guideline, and focusing on maintaining visual consistency across all platforms, ensuring uniformity in lighting, color grading, and scale throughout the design.
