Originally planned for in-app events tied to an upcoming holiday, the challenge was to create cover art that felt festive and relevant—yet remained evergreen and not overly dependent on specific IP.

To address this, I focused on capturing the essence of the holiday through stylized, versatile design. I explored a range of visual directions and collaborated closely with a 3D artist to build a library of playful, thematic objects that could be repurposed across future campaigns. The result is a set of adaptable, eye-catching assets that balance seasonal relevance with long-term usability.

The chiclet fan structure mimics the motion of a deck of cards being shuffled, It brings a dynamic, energetic feel that plays into the idea of something exciting unfolding in the moment, capturing the idea of in-App Event that is “happening now.”