Overview:
I conceptualized and developed a brand identity and visual system for a store feature dedicated to promoting newly released games. The goal was to give new games their developers greater visibility, encouraging better engagement and discovery within the platform.

I led the initiative from the ground up — establishing the creative direction and building the assets. The challenge is creating a visual system that allows content refresh on a weekly basis and most importantly a solution to avoid potential issues with IP overlaps.

Tools:

Photoshop, Illustrator